How to prepare flash banners for our webs

Our advertisers often ask for change of address of page their flash banner points to. That is not possible for technical reasons – flash banners have links embedded inside – graphic designer has to embed link correctly. Following tutorial describes two options, how to put link into the banner (first one is a bit simpler, but we can’t count number of clicks on banner, but only a number of impressions).

Link embedded into the flash animation

For active area of banner (symbol Button) set following ActionScript (don’t forget to change URL of link):

on (Release) {
    getURL ("http://www.domain.eu/page.htm","_blank");
}

Disadvantage of this option is that we can’t count number of clicks on banner, but only a number of impressions .

Link provided by the „clickthru“ parameter

For active area of banner (symbol Button) set following ActionScript:

on (Release) {
    getURL (_root.clickthru,"_blank");
}

Send us the link together with the banner.

Main advantage of this option is that we can count not only number of impressions, but also number of clicks on the banner. Beyond that it’s possible to change target of the banner during the campaign without changing the banner itself.